Alex Reed

Projects and experiments

Each one shipped, tested, and written up honestly.

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Live

  1. Screenshot of the UK Dashboard showing charts of GDP per head, inflation, HMRC receipts and net debt

    UK Dashboard

    Live, self-maintained

    • Data
    • Economics
    • Energy

    Live interface showing national economic, energy and social metrics.

    Tools: Datawrapper, open APIs, manual data cleaning

Concept

  1. Glass-fronted modular cabin lit at dusk beside a lake, used as concept imagery

    The Outpost

    Concept (investor pitch next)

    • Design
    • Hospitality
    • Systems thinking

    Micro-resort concept in North Wales with modular cabins designed around nature, comfort and efficiency.

    Tools: Financial modelling, supply chain research, modular-build exploration, funding route analysis

    Note“Part business, part lifestyle, part experiment in how we actually want to live”

Experimental

  1. Four frames from AI-generated videos: a bigfoot on a London street, a man in a sparkly jacket, a dental team, and a woman in a tiara driving

    Veo3 Videos

    Experimental

    • Content
    • AI
    • Storytelling

    AI-assisted short-form video creation for service businesses, used for marketing prototypes.

    Tools: Veo3 video generation, script writing, pacing optimisation

    LessonAI amplifies skill; it doesn’t replace it.

Finished or sold

  1. Neon DNA helix banner from the Redbubble shop reading Upgrade your human

    Biohacking Stickers

    Completed micro-launch, archived

    • Wellness
    • E-commerce
    • Behaviour

    Minimalist wellness stickers with behavioural cues (hydrate, breathe, refocus). About 80 units sold.

    Tools: Redbubble

    LessonA niche community will engage.

Archived, shelved, on hold, dormant

  1. CallMate landing page: Missed a call? It's missed money. A smiling tradesperson looks at a phone

    CallMate

    Archived prototype

    • AI
    • Automation
    • Trades

    AI system to capture and convert missed calls into booked jobs for trades businesses.

    Tools: Digital proof of concept, landing page, targeted outreach to 500 UK companies

    LessonTrust sells first. The market need was proven, the trust barrier was the problem.
  2. BrightBrooms landing page with a booking form for house cleaning

    BrightBrooms

    Shelved

    • Local service
    • Sales
    • Automation

    Local domestic cleaning service in Manchester, validated through online channels.

    Tools: Brand building, landing page, targeted advertising

    LessonOperational constraints outpaced growth leverage.
  3. Mycology Report blog page showing articles on mycorrhizal networks and mycelium meat

    Mycology Report

    On hold (may relaunch as essays)

    • Education
    • Writing
    • Nature

    Daily writing project exploring fungi through biology, ecology and consciousness studies.

    Note“Examined mycelial networks as models for how systems thrive through connection”
  4. BeerPuppet poster reading In Beer We Trust beside a photo of the working prototype

    BeerPuppet

    Dormant

    • Physical product
    • Experiment
    • Humour

    Physical entertainment game built from off-the-shelf parts.

    Note“Never meant to change the world, but taught product prototyping and virality anatomy”